What is a NICHE market
A niche market is a focused, targetable portion of a
market.
By definition, then, a business that focuses on a niche market is addressing a need for a
product or service that is not being addressed by mainstream providers. You can think of a niche
market as a narrowly defined group of potential customers.
For instance, instead of offering cleaning services, a business might establish a niche
market by specializing in blind cleaning services.
Why should you bother to establish a niche market? Because of the great advantage of being
alone there; other small businesses may not be aware of your particular niche market, and large
businesses won't want to bother with it.
The trick to capitalizing on a niche market is to find or develop a market niche that has
customers who are accessible, that is growing fast enough, and that is not owned by one established
vendor already.
Also Known As: Market niche, niche marketing, niche business.
If this is YOU - contact the Niche specialists today on 020 80900944
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